October is Breast Cancer Awareness Month

Posted: October 6, 2010 in Causes, Marketing

How food trucks/carts can show their support.

According to CDC figures, over 200,000 women will be diagnosed with breast cancer and about 40,000 will die from this disease this year. Breast cancer is the second most common cancer in women, after non-melanoma skin cancer. Although progress has been made over the years and mortality is decreasing, the goal of Breast Cancer Awareness Month is to promote efforts toward more research and efforts to get women screened and treated earlier, particularly lower income women.

2010 marks the 25th anniversary of Breast Cancer Awareness Month. We at Mobile Cuisine Magazine have created a list of things you as a mobile vendor can do to help support this noble cause. Do your part and hop on the fundraising bandwagon to help in the fight.

  • If you have a website or blog, join in on the Pink for October campaign. (It appears some overly sensitive antivirus software alerts a malware warning, however it is false)
  • Use your daily special to promote a pink food item or a specialty menu item created specifically for cancer awareness and donate all or a portion of the proceeds to Susan G. Komen for the Cure.
  • If you sell pre-packaged goods, find food producers that are donating a portion of their sales to the cause. (Yoplait, Luna Bars, Odwalla’s Pink Poetry drink…)
  • Use pink ribbons, graphics, on your trucks.
  • Include something pink in your uniform policy.
  • Find local fundraising events, contact their organizers, and bring your truck. A portion or all of your sales could be donated to the event’s organization.

How are you planning to participate in Breast Cancer Awareness Month?


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