Zagat Guide Launches Food Truck Finder

Posted: November 11, 2010 in Social Media, Technology
Tags: , , ,

As we mentioned last month, influential foodie guide Zagat added food trucks to its list of

eateries it reviewed. Earlier this week, the creators of this guide made finding food trucks easier with the launch of Zagat Food Trucks, a free website designed to help hungry New Yorkers locate their favorite mobile cuisine.

The map, now in its beta testing phase, was created by creative interactive agency JESS3, allows users to search for food trucks by location, by cuisine and by Zagat food rating. Once a user has chosen a food truck, the site will indicate its location, social media links (Facebook, Foursquare and Twitter), as well as its Zagat ratings and reviews. Currently, Zagat’s top-rated food trucks are limited to trucks in the Manhattan area.

Trucks will also be able to make their wandering whereabouts known by tweeting their locations to @ZagatTrucks, which automatically updates the app. While there’s no mobile app version of this service, users can follow the action on their mobile browsers.

About Zagat Survey, LLC

Known as the “wildly popular” “burgundy bible,” Zagat Survey is the world’s most trusted source for consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the “most up-to-date,” “comprehensive” and “reliable” guide, published on all platforms. Zagat content is available to consumers wherever and whenever they need it: on ZAGAT.com, ZAGAT.mobi, ZAGAT TO GO for smartphones and in book form.

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Comments
  1. Janet K. Tandy says:

    For Portland Oregon a similar resource is provided on-line by Portland Monthly magazine – look for the button “Find A Food Cart” Have also seen one for the Washington, DC metro area. All these services make it virtually mandatory that the food truck vendor to have his/her social media set up before the wheels hit the road. Twitter, Facebook “LIKE” page (not a friend page for the business name) and now Foursquare. In addition, I recommend that a website designed with two important sections: the “Menu” and “About Us.” Your customers like “getting to know you, getting to know all about you”

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