Archive for the ‘Social Media’ Category

I thought I would start up a blog meme today to find out why other bloggers post on the same topic we do. If you are tagged then you can write a post with a link back to the blog or individual who has tagged you, write a list of 3 reasons why you are blogging and finally, add a list of 5 other bloggers you want to tag with this question.

Here are three reasons that I blog about food trucks:

1. Learning – When this blog was started, it was because I couldn’t find a central location on the web that centered its attention on food truck news across the country. I have started pooling information that I have found from region to region and try to share this information with my readers.

2. Fun – I blog about food trucks because I have learned to love the industry. The owners, the customers all seem to share this this passion, and it has been a ball writing about it.

3. Making New Friends – Although it’s only been a month MCM has been active,  I have already made some new friends by blogging. Even if I gave up blogging tomorrow, I would stay in touch with many of my blogging friends and keep up with their blogs.

I tag I love food trucks, Food Carts Portland, Saturday Night Foodies, Save the Food Trucks, Gourmet Food Trk

The only thing I don’t like about these memes is choosing which bloggers to tag. I would really like to tag more of you. Let’s hear what you have to say.

 

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As we mentioned last month, influential foodie guide Zagat added food trucks to its list of

eateries it reviewed. Earlier this week, the creators of this guide made finding food trucks easier with the launch of Zagat Food Trucks, a free website designed to help hungry New Yorkers locate their favorite mobile cuisine.

The map, now in its beta testing phase, was created by creative interactive agency JESS3, allows users to search for food trucks by location, by cuisine and by Zagat food rating. Once a user has chosen a food truck, the site will indicate its location, social media links (Facebook, Foursquare and Twitter), as well as its Zagat ratings and reviews. Currently, Zagat’s top-rated food trucks are limited to trucks in the Manhattan area.

Trucks will also be able to make their wandering whereabouts known by tweeting their locations to @ZagatTrucks, which automatically updates the app. While there’s no mobile app version of this service, users can follow the action on their mobile browsers.

About Zagat Survey, LLC

Known as the “wildly popular” “burgundy bible,” Zagat Survey is the world’s most trusted source for consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the “most up-to-date,” “comprehensive” and “reliable” guide, published on all platforms. Zagat content is available to consumers wherever and whenever they need it: on ZAGAT.com, ZAGAT.mobi, ZAGAT TO GO for smartphones and in book form.

With Twitter being the most popular way for food truck owners to market their location and their product, we have come up with a list of ways to increase your current list of followers.

  1. The number one step I always suggest is to fill out your Twitter bio. Your bio is where you can explain to people who do not know you, who you are. A blank bio does not encourage anyone to start following you.
  2. Start a contest. Offer free food or a discount to the 1st, the 10th, or the 40th customer who comes to your truck and shows you your tweet and then post the results. Not only do people love free food, but they like to receive notoriety as well.
  3. Place your Twitter ID on your vehicle. Most of your customers may already follow you, but on the off chance that they don’t, give them the chance to.
  4. Be an active participant on Twitter. Do not just post your current location, retweet useful information you receive from those you follow. If they return the favor and retweet one of your tweets, you may get noticed by their followers, and some may even follow you.
  5. Reply to and get involved in #hash tag discussions. Look for the #hash topics relating to your locale or your passions and jump in on the conversation.
  6. Request that your Twitter profile link is featured on any site that writes about you or just mentions you in an article.
  7. Take the time to explain to your followers what retweeting is and ask them to retweet your links.
  8. Use your Twitter ID in your email signature, so that people you correspond with in this fashion get to know that you are also using twitter.
  9. Ask your current followers to recommend you to their followers.
  10. Take pictures with your cell phone and tweet them. If you take shots of your customers they typically will retweet them to their followers.
  11. Write an ebook about how you started your business or a cookbook of some of your recipes and start distributing it free of charge. If you can get your ebook to go viral, you have the chance to gain many followers.
  12. Run a poll: This actually works if you have a high number of followers. Make the poll interesting, and request people to re-tweet about it.

Although you may not agree with some of these tips please note, none need to be followed. The primary reason for this article was to provide a list of items that will show food truck owners some different marketing strategies to increase your Twitter followers, and hopefully your sales.

If you enjoyed this content, please feel free to retweet it or add me at twitter.com/mobilecuisine.

The twitter analysis site, Klout, reviewed hundreds of the nation’s food trucks to determine who would be its most influential. It was determined that LA and NYC dominated the list of entries, with a couple surprising (to them) results from Phoenix and Chicago.

  1. Big Gay Ice Cream Truck – Not a traditional ice cream truck, @biggayicecreamtruck topped Klout’s list.
  2. The Grilled Cheese Truck – Coming in at a close second, is @grlldcheesetruk delivering a variety of grilled cheese sandwiches to the streets of Los Angeles.
  3. Kogi BBQ – @kogibbq LA’s busiest Korean BBQ Taco Truck.
  4. Happy Bodega – @happybodega offers gourmet snacks to the streets of Chicago.
  5. Schnitzel & Things – @schnitzeltruck is serving hand pounded, lightly breaded thin cutlets fried to golden perfection in the streets of New York City.
  6. Nom Nom Truck – @nomnomtruck is a Banh Mi Food Truck serving Los Angeles.
  7. Wafels and Dinges – New York’s @waffletruck has mastered sweet and savory waffles.
  8. Truckin’ Good Food – @truckingoodfood is a Parisian style street food truck with an All-American flavor from Phoenix, AZ
  9. Lomo Arigato – LA’s @lomoarigato is famous for it’s Asian fusion dishes.
  10. The Munchie Machine – And last but not least.. @munchiemachine1 is one of Los Angeles’ newest street food trucks serving traditional snacks like PB&J and Smores.

Mobile Cuisine Magazine sends its congratulations to you all, with a wish of continued success.

Entering Late in the Game

Posted: October 1, 2010 in Marketing, Social Media

We know that the magazine just opened last month, but as a means to promote ourselves and expand our readership; Mobile Cuisine Magazine has been nominated for the 2010 Blogger’s Choice Award for Best Food Blog on the Web.  We ask our readers to head over to http://bloggerschoiceawards.com/ and help us out by signing up and voting for us for this award. We hope that by increasing our vote count, more people will find us, and in turn we will have more of an opportunity to spread the word about the ever growing mobile cuisine industry.

Please note that there is a direct link on the side bar to the left.

In recent years the mobile food industry has been gaining momentum, especially in larger metro areas. New York City, Los Angeles, San Francisco, Seattle and Washington D.C. have seen the influx of food trucks expand exponentially. Besides their numbers, this new generation of vendors is giving the industry a new look. These entrepreneurs have left your father’s roach coach behind for 7 ton trucks with 16 foot, fully operational kitchens. Along with a new mindset in which they deliver their cuisine, they have also started using social media to market themselves and inform the public about their location and daily specials.

DANNY MOLOSHOK / Reuters

Twitter is by far the number one media tool today’s food trucks are using to market themselves. In Los Angeles alone there are over 100 trucks using Twitter’s service. Most of these vendors have between 500 and 5,000 individuals following them and with the use of simple math; you can see how follower’s tweets and retweets can spread like wild fire along this platform. This technology is getting each of the truck’s whereabouts known within minutes. Outside of just tweeting their locations, some of the truck operators are also spending time thanking their followers by offering discounts and giveaways. One vendor in Washington D.C selects five of its followers weekly and awards them each with a free milkshake.

Facebook is being used as well, but instead of the primary tool, it is being used to supplement the use of Twitter. As the trucks post their locations, their Twitter accounts automatically update their Facebook wall. By doing this, Facebook allows friends to post commentary, share pictures and even add links to stories or reviews about the vendors. Other social media platforms are being used but not nearly as much as Twitter and Facebook. Foursquare and Google Maps are used by some, but due to random locations based on parking availability and agreements made with local brick and mortar restaurants, it is difficult to keep customers updated.

Within the mobile food industry, the ultimate goal is to get the product to their customers. Being mobile and almost never in the same place from one day to another has always been an issue. This new wave of operators has found that by using social media, they are able to keep their adoring fans coming back for more, no matter what parking meter they are set up at.